Fundraising video for healthcare non-profit

Closed
Project
Academic experience
40 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Media
Skills
animated video video promotional videos video editing video production
Details

We need an explainer video about our non-profit initiative to be used in a national fundraising campaign. There is a National Health and Fitness Day on June 1st, where events on Parliament Hill will be coordinated with fitness facilities across the country. We will be using this opportunity (and the marketing campaign leading up to it) to promote the RxTGA program and a GoFundMe campaign to help raise funds to scale the program nationally.

We would like the students to make an explainer video about the program and it's benefits that can be used for the GoFundMe and social media campaign that will go along with it. The goal would be to make an explainer video that can be used in a seminar type format 3-5 minutes, with shorter versions that can be used in different channels or for different audiences. We do have a basic version of a video done in a presentation format that can serve as a starting point.

We hope to make a video that can grab people's attention and also capture the value of the program for all Canadians.

Deliverables
No deliverables exist for this project.

About the company

Company
Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Sports & fitness

The Prescription to Get Active (RxTGA) program helps promote physical activity as preventative healthcare by having doctors prescribe activity for any condition, and patients take their prescription to a local fitness or recreation facility for a free trial to get started. The program works with both sides in a community, setting up doctors and clinics with prescription pads and training, and the fitness facilities who will participate in the program. Patients visit our website to find participating facilities near them to redeem it and get started. The program started in Alberta in 2011 and has grown there to 92% of doctors in the province writing prescriptions. It has recently expanded to Ontario, with 4 communities coming online at the end of 2018. This year, we are raising awareness and funding to scale the program nationally.