Exera Solutions aims to establish itself as a thought leader in the realm of HR intelligence and data-driven decision-making. The project involves creating a 3–5 minute thought leadership video that educates HR leaders on the significance of centralized HR data and how it can transform talent strategies. The video should position Exera as an expert in HR intelligence and workforce analytics, engaging industry professionals through high-quality storytelling, visuals, and expert insights. Participants will research key trends in HR intelligence, develop a compelling script, and produce a professional-quality video. The project is designed for learners to apply their classroom knowledge in media production, storytelling, and HR analytics, culminating in a polished video that encourages potential clients to explore Exera’s solutions.

The primary deliverable is a 3–5 minute thought leadership video suitable for Exera's website, LinkedIn, and other platforms. Additionally, participants will create a 30–60 second cutdown for social media promotion and a short written summary of key takeaways from the video. These deliverables will showcase Exera's expertise in HR intelligence and engage potential clients effectively.