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AI-Powered Engagement & Impact Campaign for LumeSmart Earth Day 2026

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Main contact
Lumesmart EarthDay
Lumesmart EarthDay
Richmond Hill, Ontario, Canada
shohreh sabaghpour
shohreh sabaghpour
CEO & Founder
(3)
1
Portals
(1)
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Project
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Artificial intelligence Digital marketing Environmental sustainability Public relations Social media marketing
Skills
communication newsletters chatbot marketing content creation campaign management digital marketing analytics artificial intelligence public relations
Details

About the Project:

LumeSmart Earth Day is more than an event — it's a platform for driving climate action, connecting communities, and showcasing cleantech innovation. As we prepare for Earth Day 2026, we want to launch a creative engagement campaign that uses AI tools to boost visibility, personalize outreach, and measure real impact.

This project invites learners to design and simulate an end-to-end digital campaign powered by AI — targeting students, businesses, local communities, and environmental leaders across Canada and globally.


Project Objective:

Design an AI-enhanced engagement and awareness campaign for Earth Day 2026 that:

  • Builds momentum before the event
  • Increases attendee interaction during the event
  • Measures and reports climate or social impact afterward


Deliverables

Ideal Learner Profile:

  • Students in digital marketing, communications, public relations, or sustainability engagement
  • Comfortable exploring AI tools for content creation, automation, analytics, or personalized communication
  • Interested in climate communication, clean tech awareness, or social campaign design


Deliverables:

  1. AI-Powered Campaign Plan
  • Pre-, during-, and post-event engagement phases
  • Channel strategy (e.g., Instagram, LinkedIn, YouTube, podcast platforms)

  1. Content & Personalization Strategy
  • Use AI to generate campaign materials (e.g., reels, blog content, video narration, speaker teasers)
  • Simulate chatbot Q&A or AI voice for speaker intros
  • Sample personalized newsletters or invites

  1. Impact Measurement Framework
  • Define campaign goals (e.g., reach, engagement, conversions)
  • Suggest AI tools for tracking campaign performance
  • Recommend methods to share post-event impact (e.g., AI-generated visual reports, podcast recap)

  1. Final Campaign Calendar & Demo
  • A visual rollout calendar (4–6 weeks of content)
  • Sample post mockups or automation flows
  • One summary presentation


Why Join?

  • Launch a real climate engagement campaign using modern AI tools
  • Learn how to build visibility, connection, and trackable climate impact
  • Be mentored by a sustainability leader
  • Add a portfolio piece at the intersection of AI, marketing, and cleantech education


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Climate action

About the company

Company
https://lumesmartearthday.com/
Richmond Hill, Ontario, Canada
0 - 1 employees
Education, Environment, Events services, Science, Clean technology
Representation
Community-Focused Employee-Owned Minority-Owned Small Business Sustainable/green
+ 1

LumeSmart Earth Day Conference & Trade Show is a dynamic, volunteer-driven initiative that has brought together cleantech leaders, innovators, students, and global changemakers every April since 2015. Founded and led by a passionate woman entrepreneur, this annual event is more than just a conference — it's a platform for education, collaboration, and bold climate action.

This year, we proudly celebrated 10 years of impact at MaRS Discovery District in Toronto — featuring panels with industry leaders, global speakers, and a special pitch stage where youth and early-stage entrepreneurs practiced sharing their ideas in a real-world setting.

For a decade, we’ve championed diversity, clean technology, and community-driven sustainability. Our themes have covered everything from renewable energy and smart cities to AgTech, vertical farming, and youth-led innovation. We’ve partnered with government, academia, startups, and nonprofits to spark meaningful conversations and long-term change.

On Riipen, we welcome students who want to make a difference through hands-on projects in event planning, digital storytelling, speaker coordination, sponsorship outreach, research, content creation, and community engagement. If you’re creative, driven, and care about climate, innovation, or inclusive leadership — there’s a place for you here.