Catherine Clark Connects is expanding its services to include a new group therapy and wellness program. The goal of this project is to develop a comprehensive marketing strategy that effectively launches and promotes this new aspect of the business. The project will involve researching target demographics, identifying key marketing channels, and crafting a compelling message that resonates with potential clients. Learners will apply their knowledge of marketing principles and strategies to create a plan that highlights the benefits of group therapy and wellness services. The project will also include the development of promotional materials and a timeline for the launch. This initiative aims to increase awareness and attract new clients to Catherine Clark Connects' expanded offerings.

- A detailed marketing strategy document outlining target demographics, key marketing channels, and messaging.

- A set of promotional materials, such as flyers, social media posts, and email templates.

- A timeline for the launch of the group therapy and wellness program.

- A presentation summarizing the marketing plan and expected outcomes.