Cross-College Entrepreneurial Challenge
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Restaurant Lead Generation System Development

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FWE Media
FWE Media
Midhurst, Ontario, Canada
Eleanor Brodie-mends
Employer
(2)
2
Portals
(1)
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Project
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Competitive analysis Digital marketing Lead generation Marketing strategy Market research
Skills
target audience strategic planning lead generation customer acquisition management market research digital marketing data analysis restaurant operation
Details

FWE Media aims to expand its client base by targeting restaurant businesses effectively. The project involves identifying and researching potential restaurant clients, analyzing current outreach strategies in the market, and developing a comprehensive lead generation and outreach system. This system should be tailored to meet the specific needs of FWE Media and its target audience. The project will provide learners with an opportunity to apply their knowledge of market research, data analysis, and digital marketing strategies. The goal is to create a streamlined process that can be implemented immediately to enhance FWE Media's client acquisition efforts. The project will focus on understanding the competitive landscape, identifying key decision-makers within target businesses, and crafting personalized outreach strategies.

Deliverables

The project deliverables include a detailed report on target restaurant businesses, an analysis of current outreach strategies in the market, and a fully equipped lead generation and outreach system. This system should include a database of potential clients, tailored outreach templates, and a strategic plan for implementation. Additionally, a presentation summarizing the findings and recommendations will be provided to FWE Media.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://website.beacons.ai/fwemedia
Midhurst, Ontario, Canada
0 - 1 employees
Marketing & advertising
Representation
Community-Focused Immigrant-Owned Minority-Owned Small Business Women-Owned

We are a content creation and social media marketing agency focused on building community-driven strategies with ROI-focused planning and brand-aligned risk assessment to help restaurants and food entrepreneurs grow their online presence and attract more customers.

We treat our clients as partners in the creative process. With deep expertise in digital storytelling, food culture, and audience engagement, we dive into each business’s unique goals to craft custom content strategies. Our approach blends social media trends, video-first formats, influencer marketing, and hyperlocal insights to reach the right audience and turn followers into loyal customers.