MBA students specializing in Sustainable Marketing bring a unique blend of analytical rigor and creative problem-solving to address sustainability challenges. Leveraging data-driven insights, they integrate Equity, Diversity, Inclusion, and Intersectionality (EDII) principles into comprehensive marketing strategies. By collaborating with stakeholders, these learners develop ethical consumer engagement approaches, create green branding and messaging frameworks, and propose practical, real-world solutions that can be directly implemented to drive responsible growth and strengthen your organization’s sustainable impact.

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.