Website Updates & Improving Google Analytics for Digital Human Library

Digital Human Library seeks to update and redesign the homepage on their forward facing website, and enhance their Google Analytics (G4) tracking capabilities to better understand user interactions across different domains. The current setup provides basic insights, but there is a need for more detailed tracking to refine service offerings and deliver tailored information to customers. The project aims to implement new tracking code within the website backend, and then configure and optimize Google Analytics to capture comprehensive data, enabling the company to make informed decisions based on user behaviour. By improving tracking accuracy and granularity, Digital Human Library can identify trends, measure engagement, and evaluate the effectiveness of its digital resources. The updates to the forward facing website will be completed based on insights gathered from current data trends, and projected data trends using the new Analytics tracking capabilities. This project will allow learners to apply their knowledge of web development, analytics, data interpretation, and digital marketing strategies in a real-world context.